For this project, I got to design the experience and update the brand of Ferris State’s Design Week event. This project involved thinking through the experience of the events for multiple users and how to best design to meet those users’ goals.
To expand on an ever-growing company or brand focusing on promoting learning experiences. 
The website focused on registration for the different events. the goal was to clearly inform about what was going on whether it was in person or online event. 
The team devised a comprehensive Mailchimp email campaign encompassing invitations, reminders, and thank-you messages for the separate events, alongside an initial combined invitation for the week.
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